Capacity Marketing for Charities

Shaping your future legacy income

Capacity offers a range of services to suit any size of charity, all designed to make the most of your budget, but we are best known for our Free Wills programmes. Around 70% of programme users include a legacy and each year we raise over £90 million for our charity clients.

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Free Wills Month

Free Wills Month campaigns bring together national charities to offer members of the public aged 55 and over the opportunity to have their Will written or updated free of charge by using participating solicitors.

£550+ million raised in future income for Free Wills Month charities.

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Free Wills Network

The National Free Wills Network is a national network of local law firms offering gold standard Will writing services to supporters of UK charities.

£970+ million raised in future income for National Free Wills Network charities.

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We also run bespoke Free Wills Month campaigns that promote gifts in Wills to just one charity.

Solo Campaigns

It's not just the UK we cover, with an expanding international Free Wills offering available.

International Campaigns

Capacity Highlights

The National Free Wills Network reaches major milestones

The National Free Wills Network has reached an estimated £1 billion in pledged future charitable income and 100,000 Wills including a gift

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The National Free Wills Network reaches major milestones

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National Free Wills Network partner with The Saltways

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