Capacity Marketing for Charities
A selection of photos showing the Capacity team during a team away day

About Capacity Marketing

Capacity is best known for organising and running the Free Wills Month campaign, targeting the general public, and the National Free Wills Network, connecting your charity’s target audience with local law firms.

Capacity are proud to provide a professional and simple service to charities both local and national to help boost legacy income. Each year, over £90 million is raised for charity clients.

Left to their own devices around 7% of people who pass away each year choose to leave a charitable gift in their Will. On average, the Free Wills concept multiplies that to 70%. Capacity’s Free Wills programmes connect people who are in Will-making mode (aged 55 and over) to local solicitors who write their Wills whilst emphasising the benefits of leaving a (non-obligatory) legacy gift.

Legacy marketing gives the best return on investment of any form of fundraising but it often has to compete with other, more immediate, fundraising priorities. Capacity was formed to help charities make the most of their legacy marketing resources.

Capacity’s focus is always on providing measurable outcomes to all legacy marketing activity.

Anna Williams

Accounts Manager

Anna heads up our Accounts team and processes invoices and payments.

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Claire Jenkins

Network Procurement Officer

Claire works as part of our procurement team, helping to recruit new solicitors across our programmes.

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An image showing the accreditations Capacity holds, including Living Wage Employer, Mindful Employer, and Cyber Essentials Plus. There are also logos to show Capacity is registered with the Fundraising Regulator and are a Corporate Member of the Chartered Institute of Fundraising. A final logo shows the company sponsors an elephant pump in Africa through AquAid.

Claire Pugh

Programme Manager

Claire manages the Free Wills Month Solo campaigns and is also responsible for campaign media purchase.

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Faye Briggs

Network Procurement Lead

Faye leads our procurement team, focusing on recruiting new solicitors to our campaigns in the UK and Ireland.

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Hazel Butterworth

Administration Manager

Hazel manages the Administration team, processing results and liaising with solicitors for Free Wills Month and the Network.

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Jessica Howson

Network Manager

Jess is part of the Network team, processing new referrals and helping to administer the programme.

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Jenny Rowlands

Administration Officer

Jenny is part of the Administration team, processing results and liaising with solicitors across our programmes.

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Jo Crow

Administration Officer

Jo is part of the Administration team, processing results and liaising with solicitors across our programmes.

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A photo of Capacity's Managing Director, Richard Millar

Jon Allport

Operations Director

Jon manages the team and is responsible for the development of business processes and IT systems.

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Katie Roberts

Business Development Manager

Katie is responsible for our international business development and also assists the Directors with day-to-day activities.

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Liz Barnall

Network Officer

Liz is part of the Network team, processing reminder letters and new referrals.

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Richard Millar

Managing Director

Richard is the Managing Director and heads up all of our Network and Free Wills Month offerings, in the UK and internationally.

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Shirin Vegah

Programme Manager

Shirin manages the main Free Wills Month campaign in the UK and is responsible for getting the consortia of charities together and overseeing the recruitment of solicitors.

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Su Stook

Deputy Network Manager

Su is part of the Network team, processing new referrals and helping to administer the programme.

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Tracey Jones

Administration Officer

Tracey is part of the Administration team, processing results and liaising with solicitors across our programmes.

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Yvonne Roberts

Assistant Programme Director

Yvonne has oversight of the National Free Wills Network and is responsible for its full operation and administration.

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Capacity Highlights

An image of a monitor displaying the new Capacity website, with the words 'New website launched' adjacent to it.

Press Release: Capacity Launches New Website

Capacity Marketing for Charities has launched its new website on the newly acquired capacitymarketing.com domain.

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More highlights

Press Release: Capacity Attains Cyber Essentials Plus Certification

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Read more Capacity Highlights