Capacity is best known for organising and running the Free Wills Month campaign, targeting the general public, and the National Free Wills Network, connecting your charity’s target audience with local law firms.
Capacity are proud to provide a professional and simple service to charities both local and national to help boost legacy income. Each year, over £150 million is raised for charity clients.
Left to their own devices around 7% of people who pass away each year choose to leave a charitable gift in their Will. On average, the Free Wills concept multiplies that to 70%. Capacity’s Free Wills programmes connect people who are in Will-making mode (typically aged 55 and over) to local solicitors who write their Wills whilst emphasising the benefits of leaving a (non-obligatory) legacy gift.
Legacy marketing gives the best return on investment of any form of fundraising but it often has to compete with other, more immediate, fundraising priorities. Capacity was formed to help charities make the most of their legacy marketing resources.
Capacity’s focus is always on providing measurable outcomes to all legacy marketing activity.
Anna heads up our Accounts team and processes invoices and payments.
Email AnnaChris is responsible for maintaining and developing our online programme management and client portals.
Email Chris
Claire works as part of our procurement team, helping to recruit new solicitors across our programmes.
Email ClaireClaire manages the Free Wills Month Solo campaigns and is also responsible for campaign media purchase.
Email ClaireFaye leads our procurement team, focusing on recruiting new solicitors to our campaigns in the UK and Ireland.
Email FayeHazel manages the Administration team, processing results and liaising with solicitors for Free Wills Month and the Network.
Email HazelJess is part of the Network team, leading its day-to-day running and onboarding charities.
Email JessicaJenny is part of the Administration team, processing results and liaising with solicitors across our programmes.
Email Jenny
Jo is part of the Administration team, processing results and liaising with solicitors across our programmes.
Email JoJon manages the team and is responsible for the development of business processes and IT systems.
Email JonKatie is responsible for our international business development and also assists the Directors with day-to-day activities.
Email KatieLindsay deals primarily with the recruitment of solicitors and organising solicitor attendance at charity events.
Email LindsayLiz is part of the Network team, processing reminder letters and new referrals.
Email LizRichard is the Managing Director and heads up all of our Network and Free Wills Month offerings, in the UK and internationally.
Email RichardSarah is part of the Network team, processing new referrals and helping to administer the programme.
Email SarahShirin manages the main Free Wills Month campaign in the UK and is responsible for getting the consortia of charities together and overseeing the recruitment of solicitors.
Email ShirinSu is part of the Network team, processing new referrals and helping to administer the programme.
Email SuTracey is part of the Administration team, processing results and liaising with solicitors across our programmes.
Email TraceyYvonne has oversight of the National Free Wills Network and is responsible for its full operation and administration.
Email Yvonne
Capacity Marketing for Charities is proud to share that it is now a Certified B Corporation™, joining a global community of businesses that meet high standards of social and environmental performance, accountability, and transparency.
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